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Recession-Proof Your GTM Strategy
How B2B Marketers and sellers Can Still Win in a Challenging Economy

With virtually 100% of buyers wanting to self-serve all or part of their buying journey, a looming recession, and a cookieless future—challenges lie ahead for B2B marketers and sellers. The most successful companies will recession-proof their go-to-market strategy by adapting to the self-serve buyer. Join the discussion of our latest research on B2B tech buyer behavior and learn strategies and tactics to work smarter, spend less advertising dollars overall, and avoid wasting time and money on leads that never convert.

What to expect:

- Findings from TrustRadius’ annual research report: 2022 B2B Buying Disconnect:
The Age of the Self-Serve Buyer

- State of the B2B marketing industry in a looming recession

- How B2B marketers and sellers can activate customer voice and downstream intent
data to target in-market buyers with funnel-aware messaging at the right time

- Q&A

Aug 9, 2022 12:00 PM in Eastern Time (US and Canada)

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Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Jillian Blumberg.